Case study
Fashion Flow
An online store for handcrafted Indian ethnic wear.
The client
Fashion Flow is an Indian ethnic wear brand selling handcrafted kurti sets, anarkalis, indo-western outfits and co-ord sets, in fabrics like mulberry silk and chanderi with zari work. They ship worldwide and offer made-to-measure fitting.
The brief
The brand wanted a store that felt as rich as the clothes, without being slow on a phone.
Customers needed to browse by occasion, understand the custom fit service, and feel confident buying silk online from a brand they might not know yet.
What I built
- Collections for kurti sets, indo-western, tunics, festive dresses and co-ord sets
- Shop by occasion: festive, party, office and casual
- A Custom Fit Studio section for tailored necklines, sleeves and waist shaping
- Product pages with sale pricing, wishlist and cart
- Virtual styling appointments and WhatsApp consultations
- Customer reviews, a returns page and worldwide shipping details
- A members' circle with a welcome discount
Telling the brand story in the first few seconds
The hero leads with the current collection and three quick facts: pure silk, a 48-hour custom fit service and the customer rating. A new visitor understands what makes the brand different before they scroll.
The deep wine and gold palette, with an elegant serif for headings, comes straight from the festive collections themselves.
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