Case study
Morpankh Designers Collection
A wholesale saree store for boutiques and resellers.
The client
Morpankh Designers Collection is a saree manufacturer and wholesaler in Barabazar, Kolkata. They sell designer, handwork and silk sarees to boutiques, resellers and retailers, with delivery across India.
The brief
Wholesale buyers shop differently from retail customers. They buy in quantity, often want one design in several colours, and like to see the fabric before ordering.
The site had to show the collection well, make the minimum order clear, and keep WhatsApp front and centre, because that's how most of their buyers already talk to them.
What I built
- Collections for designer, handwork and silk sarees, plus new arrivals
- Colour sets: most designs come in 4 to 8 colours, and buyers can pick one shade or order the full set
- The minimum order of 5 pieces shown in the header, so there's no confusion later
- Add to cart and buy now, plus WhatsApp ordering on every product
- Video call booking, so buyers can see the collection live from the shop
- Cash on delivery in selected cities
- A blog and Instagram reels on the site
WhatsApp and cart, always one tap away
On phones, WhatsApp and Cart sit in a fixed bar at the bottom of the screen. For a business where most orders start as a chat, that one decision matters more than anything else on the page.
The deep navy and gold colours come from the brand's peacock feather logo and give the collection a rich, traditional feel.
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